The recent Training of Trainers session, meticulously designed to equip mentors for the 5-day Digital Marketing Bootcamp at MUST, was led by experts Rhea Hirani and Ronie Lutaro from Start hub Africa. The training focused on providing practical skills and in-depth knowledge across critical digital marketing areas, ensuring a powerful and effective bootcamp experience. The key preparation highlights included.
Comprehensive Curriculum Mastery
Rhea Hirani and Ronie Lutaro provided a thorough walkthrough of all bootcamp training materials, including the latest policy updates on social media for business. This ensured consistent and accurate delivery of information. Crucially, they emphasized digital health best practices, equipping mentors to promote well-being alongside digital skills.
Strategic Social Media Expertise
The session emphasized building strong, consistent brand identities across various social media platforms, guided by the Starthub team. Mentors learned effective content planning and goal-setting strategies, using tools like Google Calendar for organized execution. They gained platform specific knowledge, understanding how to maximize reach and engagement on different social media channels.
Leveraging AI for Content Efficiency
Mentors were introduced to a suite of AI tools (Perplexity, Bard, ChatGPT, Canva, and others) to streamline and enhance content creation. This hands-on experience with AI, led by the Starthub team, ensured they could guide participants in using these tools for efficient and high-quality content production. Specialized training in photography and videography was focused on creating compelling visual content. Mentors learned to produce strategic visuals that resonate with target audiences, a vital skill in modern digital marketing.
Monetization and Multi-Platform Strategies:
The training explored affiliate marketing as a key revenue generation method. Mentors agreed to have practical experience through the "20k challenge" on Instagram with the participants. They also received in-depth training on marketing strategies for diverse platforms, including TikTok, Facebook, X (Twitter), and Google Ads, understanding platform-specific optimization.
Practical Application Through Assigned Roles
To solidify their learning, mentors were assigned specific sessions to lead during the bootcamp. This provided practical experience and ensured a structured, well-organized learning environment for participants.
By focusing on these key areas, and through the expert guidance of Rhea Hirani, Ronie Lutaro, the Training of Trainers session ensured mentors were well-equipped to deliver a comprehensive and impactful bootcamp, empowering participants with actionable digital marketing skills.
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