In a significant step towards enhancing youth employability through skilling and technology transfer, the recent Training of Trainers session was expertly conducted by Rhea Hirani and Ronie Lutaro from Starthub Africa. This session was specifically tailored to prepare mentors for the forthcoming 5-day Digital Marketing Bootcamp at MUST. By emphasizing practical skills and comprehensive knowledge in essential digital marketing domains, the training created a dynamic and impactful bootcamp experience. Key highlights of the preparation included;
Comprehensive Curriculum Mastery
Rhea Hirani and Ronie Lutaro provided a thorough walkthrough of all bootcamp training materials, including the latest policy updates on social media for business. This ensured consistent and accurate delivery of information. Crucially, they emphasized digital health best practices, equipping mentors to promote well-being alongside digital skills.
Strategic Social Media Expertise
The session emphasized building strong, consistent brand identities across various social media platforms, guided by the Starthub team. Mentors learned effective content planning and goal-setting strategies, using tools like Google Calendar for organized execution. They gained platform-specific knowledge, understanding how to maximize reach and engagement on different social media channels.
Leveraging AI for Content Efficiency
Mentors were introduced to a suite of AI tools (Perplexity, Bard, ChatGPT, Canva, and others) to streamline and enhance content creation. This hands-on experience with AI, led by the Starthub team, ensured they could guide participants in using these tools for efficient and high-quality content production.
Visual Content Mastery
Specialized training in photography and videography focused on creating compelling visual content. Mentors learned to produce strategic visuals that resonate with target audiences, a vital skill in modern digital marketing.
Monetization and Multi-Platform Strategies
The training explored affiliate marketing as a key revenue generation method. Mentors agreed to have a practical experience through the "20k challenge" on Instagram for the participants. They also received in-depth training on marketing strategies for diverse platforms, including TikTok, Facebook, X (Twitter), and Google Ads understanding platform-specific optimization.
To solidify their learning, mentors were assigned specific sessions to lead during the bootcamp. This provided practical experience and ensured a structured, well-organized learning environment for participants.
The comprehensive Training of Trainers, led by Rhea Hirani and Ronie Lutaro, equipped mentors with critical digital marketing skills while preparing for a powerful bootcamp experience. This preparation was vital for empowering youth with actionable skills for increased employability in the region.
Catch up with our digital marketing bootcamp blog for the highlights via https://yeah.odoo.com/blog/happening-now-3/digital-marketing-skills-bootcamp-19